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Heritage Versus Innovation

From “Onward” by Howard Schultz

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Predictable or Remarkable?

From Seth Godin

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Required Reading For Product Marketers

Whether you are trying to influence customers to buy a physical product or you’re marketing a brand — these 12 books can help. Dave Gerhardt provides key takeaways for each of the 12 books in this...

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Audiobook Narration – Psalm 23

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Why You Should Read “Leadership In Blue Jeans”

Several years ago my colleague Tom Atema, who I know from his days at WMIT Radio in Asheville and EQUIP, gave me a copy of his book Leadership In Blue Jeans. I didn’t read it until recently … glad I...

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